About Us

Bad Juju is born from a fascination with color, texture, and the quiet poetry of materials collected across the world across years. Each bracelet is an interplay of contrasts, rare and familiar, bold and understated, delicate yet enduring. Crafted with intention and love, they are designed to become part of the rhythm of daily life.

The name carries its own transformation. “Juju,” which is long my nickname, was shadowed by a darker meaning in English when adding bad to it. I chose to reclaim it to turn Bad Juju into a symbol of reinvention, a reminder that beauty often emerges from contradiction.

Every piece is an expression of resilience and joy, a companion to personal style rather than a fleeting trend. To wear Bad JuJu is to embrace individuality with confidence, to carry something singular that resonates beyond ornament.